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An accessible website works for everyone — including people with visual, hearing, motor, or cognitive disabilities. For Fort Wayne businesses, improving accessibility isn’t just the right thing to do. It expands your audience, reduces legal risk, and even helps SEO.
1. Add Alt Text to All Images
Screen readers can’t “see” photos, so they rely on alt text to describe them. Write concise, specific descriptions: “Fort Wayne roofing crew installing shingles” beats “image123.jpg.” Alt text also helps Google understand your images, which can improve image search rankings and overall page relevance.
2. Use High Contrast and Readable Fonts
Low contrast text is hard for users with low vision or color blindness. Aim for at least a 4.5:1 contrast ratio between text and background. Stick to simple fonts at 16px or larger, and avoid large blocks of italics or all caps. If Fort Wayne seniors can’t read your service page, they’ll call a competitor.
3. Make Your Site Keyboard-Friendly
Not everyone uses a mouse. Users with motor disabilities often navigate with Tab, Enter, and arrow keys. Test your site: can you reach all menus, forms, and buttons without a mouse? Add visible focus states so users know where they are on the page. “Skip to main content” links also help screen reader users bypass repetitive navigation.
4. Structure Content With Proper Headings
Screen readers use H1, H2, and H3 tags to outline a page. Don’t just bold text to look like a header. Use proper heading hierarchy so assistive tech can scan your content. A clear structure also helps Google understand your page, boosting SEO.
5. Caption Videos and Transcribe Audio
Deaf and hard-of-hearing users need captions to understand video content. Fort Wayne businesses using video testimonials or how-tos should add accurate closed captions, not just auto-generated ones. Provide transcripts for podcasts or audio clips too. Bonus: Google indexes that text, giving you more SEO opportunities.
6. Write Clear Link and Button Text
Avoid vague links like “click here” or “read more.” Screen reader users often jump between links, so each one should make sense alone. Use “Download Fort Wayne HVAC Maintenance Checklist” instead of “Click here.” Clear CTAs help all users and improve conversions.
Why It Matters for Fort Wayne Businesses
Over 25% of U.S. adults have a disability. An inaccessible site excludes potential customers and opens you to ADA lawsuits. Plus, many accessibility best practices — fast load times, clear structure, alt text — overlap with SEO.
Improving accessibility makes your site better for everyone. You’ll reach more people, rank higher, and show Fort Wayne that your business values every customer.