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If your website only targets the same 5 obvious keywords like “plumber Fort Wayne” or “Fort Wayne dentist,” you’re fighting every competitor in town for the same small piece of pie — and missing hundreds of easier opportunities to get found.
The best Fort Wayne businesses don’t guess keywords. They have a system for consistently finding new, high-intent keywords that bring in qualified customers.
Here are 6 practical ways you can find them.
1. Mine Your Own Customer Conversations
Your customers tell you your best keywords every day. Look at:
The exact questions they ask on calls: “Do you do emergency roof leak repair in Fort Wayne?”
Form submissions and emails
Chat transcripts
Those phrases are real keywords with real buying intent. Write them down and turn each one into a service page or FAQ.
2. Use Google’s Own Suggestions
Google tells you what people search for — for free.
Type your service in Google and look at Autocomplete suggestions: “web design Fort Wayne for small…” will show you “for small business,” “for contractors,” etc.
Scroll to the bottom for “People Also Ask” and “Related Searches.” Those are goldmines for new keyword ideas.
Check your Google Search Console under Performance > Search Results to see what queries you’re already showing up for, even if you don’t rank #1 yet.
3. Analyze Your Google Business Profile
Go to your Business Profile > Insights > How customers search for your business. You’ll see exact phrases like “website designers near me” or “Fort Wayne SEO company.” Those are local keywords you should add to your website.
4. Do a Keyword Gap Analysis on Competitors
Use tools like Ahrefs, SEMrush, or even free tools like Google Keyword Planner to see what your top 3 competitors in Fort Wayne rank for that you don’t. If they get traffic for “affordable WordPress maintenance Fort Wayne” and you don’t have that page, you found a gap.
5. Think Like a Customer, Not a Business Owner
Business owners target “HVAC services.” Customers search “AC not blowing cold air Fort Wayne,” “furnace repair cost Fort Wayne,” or “best HVAC company near me.” Target problem-based, cost-based, and comparison keywords:
“how much does cost in Fort Wayne”[service]
“best for [specific problem]”[service]
“ near ”[service][neighborhood]
6. Expand by Service + Location
If you serve beyond Fort Wayne, create combinations: “web design Auburn,” “SEO services Huntington,” “web design New Haven Indiana.” Each combo is a new keyword opportunity with less competition.
Finding keywords isn’t a one-time task — it’s an ongoing habit that keeps your pipeline full.
Want us to find 50+ profitable keywords your Fort Wayne business is missing?
At Website Design Fort Wayne, we do deep keyword research to uncover hidden opportunities your competitors overlook.
Call Website Design Fort Wayne at 260-220-9000 today for a free keyword discovery audit!