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Measuring PPC ROI in Fort Wayne: Are Your Ads Actually Making You Money?
Getting clicks is easy. Making a profit from PPC is the real game.
At Website Design Fort Wayne, we talk to Fort Wayne business owners every week who are spending $1,500+ on Google Ads but have no idea if it’s working. They track clicks, but not customers.
Clicks don’t pay the bills. ROI does.
If you can’t measure it, you can’t improve it. Here’s exactly how we measure PPC ROI for our Fort Wayne clients:
1. Stop Tracking Clicks. Start Tracking Conversions.
A conversion is not a click. A conversion is a lead or sale.
Before you spend another dollar, you must have conversion tracking set up correctly:
Phone calls over 60 seconds from your ads
Form submissions (Quote requests, Contact forms)
Booked appointments
Actual sales / e-commerce transactions
If this isn’t installed on WebsiteDesignFortWayneIN.com or your site, your ROI data is 100% inaccurate.
2. Know Your 3 Money Numbers:
CPA (Cost Per Acquisition): How much did you pay to get ONE customer?
Formula: Total Ad Spend / Total Conversions = CPA
If you spent $1000 and got 10 leads, your CPA is $100. Is that profitable for a Fort Wayne web design project? Absolutely.
ROAS (Return on Ad Spend): For every $1 you spend, how much do you make?
Formula: Revenue from PPC / Ad Spend = ROAS
If you spent $1000 and made $5000 in projects, your ROAS is 5:1 or 500%.
Conversion Rate: What % of clicks become leads?
Formula: Conversions / Clicks
If 100 people click and 8 become leads, you have an 8% conversion rate. The Fort Wayne average is 2-4%. We aim for 10%+ with dedicated PPC landing pages.
3. Calculate True ROI (Not Just ROAS)
ROAS is revenue. ROI is profit.
True ROI Formula:
(Revenue – Ad Spend – Cost of Goods) / Ad Spend x 100 = ROI%
Example: You’re a Fort Wayne contractor. You spend $2000 on PPC, get 20 leads, close 8 jobs at $3000 each = $24,000 revenue. Your job cost is $12,000.
ROI = ($24,000 – $2,000 – $12,000) / $2,000 = 500% ROI. Every dollar made you $5 in profit.
If you don’t know your closing rate and average job value, you can’t measure ROI.
4. Connect Google Ads + Analytics + Your CRM
We connect your Google Ads, GA4, and call tracking so you know exactly which keyword, ad, and landing page in Fort Wayne generated the $5000 project — not just a click.
Stop guessing. Start profiting.
At WebsiteDesignFortWayneIN.com, we don’t report vanity metrics. We report leads, sales, and real ROI.
Is Your PPC Actually Profitable? Let’s Find Out in 15 Minutes.
We’ll audit your tracking and show you your true ROI — free.
Call Our 24/7 Phone Services: 260-220-9000