How to Create a Monthly Marketing Plan

How to Create a Monthly Marketing Plan for Your Fort Wayne Business
Most Fort Wayne businesses market by accident — post randomly on Facebook, panic about Google when calls slow down, run an ad when a salesman calls. That’s not a plan. That’s gambling.

The Fort Wayne businesses that grow consistently every month have one thing in common: a simple, repeatable monthly marketing plan. At Fort Wayne Website Design, this is the exact plan we use for our clients in Allen County.

Your 5-Step Monthly Marketing Plan for Fort Wayne:

Week 1: Audit & Foundation Check (2 Hours)
Start by checking what’s working. Don’t guess.

Check Google Business Profile insights: How many calls, clicks, and direction requests did you get in Fort Wayne last month?
Check Google Search Console: What keywords are bringing Fort Wayne traffic?
Check reviews: Did you get 5+ new reviews? Did you reply to all?
Check NAP: Is your name, address, phone consistent across top 10 sites?
This tells you what to fix first.

Week 2: Content & Google Maps Focus
This is your Local SEO week.

Create 2 Google Business Posts with Fort Wayne keywords and offers. Example: “This week in Fort Wayne: Free Website Audit for 3 Aboite Businesses”
Upload 5-10 new real photos of your team, office, and jobs in Fort Wayne neighborhoods (46804, 46825, 46845)
Write 1 blog post answering a real Fort Wayne customer question: “How much does [your service] cost in Fort Wayne in 2026?”
Fix 5 citations if you have inconsistencies
Week 3: Social & Trust Building
This is your brand awareness week.

Film and post 2 short-form videos (Reels/Shorts) — behind-the-scenes, quick tips, customer wins in Fort Wayne
Share your Google reviews on Facebook and Instagram Stories
Email your Fort Wayne customer list with one helpful tip + one case study
Week 4: Lead Nurture & Conversion
This is your money week.

Follow up with all leads who didn’t book last month via automated text/email sequence
Request Google reviews from all customers from the past 30 days (automated text with one-click link)
Check your website’s conversion: Is your click-to-call button working? Is your form easy to find on mobile?
Run a small retargeting ad ($10/day) to people who visited your website in Fort Wayne in the last 30 days
Monthly Non-Negotiables:

5-10 new Google reviews with location keywords
4 Google Business Posts
8-12 social posts/Reels
1 blog post
1 email to your list
Pro Tip: Batch It. Don’t do marketing daily. Block 4 hours every Monday for marketing. Fort Wayne owners who try to do a little every day do nothing consistently.

A monthly plan removes stress, builds momentum on Google Maps, and turns marketing from a chore into a predictable growth system.

Want Us to Build Your Monthly Marketing Plan for Fort Wayne?

At Fort Wayne Website Design, we don’t just build websites — we manage your entire monthly marketing plan for Fort Wayne so you can focus on running your business.

Call 260-220-9000 or email info@websitedesignfortwaynein.com today for a free monthly marketing plan audit and get a custom plan for your Fort Wayne business.